What the living shit is this?!
Can someone fucking explain this to me? Actually screw that, I defy you to explain this to me! Who the fuck is this add campaign for? What stupid ad executive shithead thought this was in anyway a good idea? How many potential Doge/Ram truck buyers are fans of The Hunger Games? For that matter how many fans of The Hunger Games can fucking even drive?
I can only imagine that this is the result of a marketing contract that no one actually read. Somewhere someone at FCA (or whatever the fuck Fiat is calling Chrysler today) and Lionsgate had lunch, drinks and then accidental sex back in 2012. In an effort to write the hotel room off, they wrote up a marketing contract to tie in Chrysler with whatever Lionsgate biggest hit would be in 2015 when hopefully they’d be gone. They then passed it on up the chain figuring it would never fly anyway, and eagerly awaited accounting to reimburse them for the hotel room. But instead no one fucking read it, thought about it in any way, or asked “so what might that movie be?” and just rubber stamped it. Perhaps someone did read it and just thought Lionsgate was making the new Star Wars movie?
Then at some point three years latter The Hunger Games hits the numbers and a work order was generated automatically by a computer and sent to the marketing department who must have just shrugged ‘well it comes from corporate’ and mindlessly started the impossible task of either selling Ram trucks to tweens, or convincing older working class guys to buy a truck based on that movie their kid won’t shut up about that they’ve never seen.
If you really wanted to market Ram trucks to older working class men using the Hunger Games they just should have used the leaked photos of Jennifer Lawrence’s asshole, slapped a Dodge logo on it and called it a day.