Archives December 2015

What the living shit is this?!

Can someone fucking explain this to me? Actually screw that, I defy you to explain this to me! Who the fuck is this add campaign for? What stupid ad executive shithead thought this was in anyway a good idea? How many potential Doge/Ram truck buyers are fans of The Hunger Games? For that matter how many fans of The Hunger Games can fucking even drive?

I can only imagine that this is the result of a marketing contract that no one actually read. Somewhere someone at FCA (or whatever the fuck Fiat is calling Chrysler today) and Lionsgate had lunch, drinks and then accidental sex back in 2012. In an effort to write the hotel room off, they wrote up a marketing contract to tie in Chrysler with whatever Lionsgate biggest hit would be in 2015 when hopefully they’d be gone. They then passed it on up the chain figuring it would never fly anyway, and eagerly awaited accounting to reimburse them for the hotel room. But instead no one fucking read it, thought about it in any way, or asked “so what might that movie be?” and just rubber stamped it. Perhaps someone did read it and just thought Lionsgate was making the new Star Wars movie?

Then at some point three years latter The Hunger Games hits the numbers and a work order was generated automatically by a computer and sent to the marketing department who must have just shrugged ‘well it comes from corporate’ and mindlessly started the impossible task of either selling Ram trucks to tweens, or convincing older working class guys to buy a truck based on that movie their kid won’t shut up about that they’ve never seen.

If you really wanted to market Ram trucks to older working class men using the Hunger Games they just should have used the leaked photos of Jennifer Lawrence’s asshole, slapped a Dodge logo on it and called it a day.

Sometimes good satire is too truthful.

Sometimes a small car doesn’t come in handy. Sure she handles fucking great, driving it is fun, I never have to drive when there’s a group going out, and I get to have the top down. Buuuuut the cargo capacity is a bit limited.

So this is the camera gear a client shipped to me to use for a few days, that I then had to get back to UPS. I probably should have made two trips but fortunately the UPS store was down hill from my house so I could pretty much just drift all the way there. Which I had to do since if you look closely at the first pic you can see that I couldn’t actually get my shifter into third gear due to the lack of room.